Once you notice that the profit generated via traffic monetization is reduced, this means that you keep using similar outdated solutions, and it’s a huge mistake. Of course, it’s still possible to generate some revenue from such marketing methods as effective banners, in-text ads and others.
The main problem is that they are limited in terms of their flexibility and relevance degrees to the content of your website. Besides, keep in mind that consumers distract in standard marketing, such as using banner ads, keeps growing now. That’s why it’s advisable to start using innovative traffic monetization ideas into your mix.
What Should You Know about Content
Just like many other modern online marketing terms, this one is known by a large number of
people, but only a few of them really understand it. In general, this method is all about denying access to a specific part of content until users take the necessary actions. It can be anything, such as a few or affordable sponsored ad offers. Once the required process is completed, the necessary content is unlocked and becomes available to them. The process of locking or protecting access to any content is supported by a gateway mechanism. It’s a snippet point deployed when visitors click on web pages that contain protected content. Besides, gateways contain sponsored ads that should be completed when visitors want to unlock this content.
As an example, you should consider this process: visitors who want to listen to the latest songs of a heavy metal band visit its official website and find a link that allows them to download it. Once they click this link, they will see an overlay with a specific gateway placed right in the center.
Visitors complete this kind of offer to start the process of downloading a required single.
How to Monetize Web Traffic via Content Locking
This process is quite similar to monetizing via traditional methods, but there are certain differencesthat shouldn’t be overlooked, and the most important ones are illustrated below:
The content locked through the process of content locking can include anything digital, such as blog posts, singles, videos, articles, templates, images, passwords, webinars, white papers, snippets and so on. Unlike classic methods, the content that must be unlocked is a certain filling entrée for site visitors, and this means that it serves not only as an appetizer. When they are required to complete a particular offer to get their access to the content, the latter one must be quite exclusive to your industry or website. Moreover, it can have a certain degree of value for visitors. One of the most effective indicators of high-quality content for this type of locking is to define whether people will want to pay for it. For instance, if you have a website devoted to social media strategies, adding gateways to one of standard blog posts won’t help you earn a good profit. However, limiting their access through these gateways to a number of interesting and valuable videos about social media tips can be an effective revenue generator.
If you want to achieve success in content locking, it’s necessary to pick the right niches properly. Those banner ads that are not closely related to the main niche of your website can still convert well, but this won’t happen with content locking. You may have the web content that seems really impressive, but if your niche is chosen improperly (it’s non-existent, over-saturated and so on), the existing and new visitors won’t want to unlock it at all. If you succeed to pick a popular and demanded niche, it will carry many visitors via gateways. If you own a specific coupon website, you should understand that exclusive coupon codes often work effectively with content locking methods because people want to take extra steps to get the products they require. If you choose any low-volume niche, take into account that even exclusive coupons won’t help you generate good profit.
Unlike standard traffic monetization tools, your regular visitors may not be familiar with seeing gateways on websites. That’s why you need to plan efficient gateway implementation strategies carefully, as this is what will help you ensure an excellent user experience. Gateways are easy to customize, thus, allowing you to add a range of background images according to your likes, change text colors and background borders, adjust different fonts and do other similar things. A set of customization options allows you to match the overall design of your website, and this is how your gateways easily blend in with its appearance. It’s possible to adjust such gateway features as its deployment time, instructional text, placement and others to make all visitors feel more comfortable.
Don’t forget that the speed of this kind of implementation is important. As an example, if you have a music video website and you decide to lock its videos, you risk losing all of your visitors. That’s why you need to implement gateways gradually while bouncing rates, observing visitor usage and increasing your revenue generation. The slow introduction of gateways to visitors provides you with enough time to split your test gateways on a variety of content types, add offers, etc.
The greatest benefit of content locking methods over the traditional ones is their incredible flexibility. It’s easy to create web content and lock it, and if it’s valuable to visitors, they will want to do anything to unlock it.
Everything depends on your content creation abilities, niche choice,available traffic sources and other aspects. You need to determine if this method fits yourmonetization mix.